Must A Aspiring Influencer Pal Cease Exploiting People for Content?
The Prosecution: Beth
At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.
A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.
Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.
She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.
She also anticipates that I will to film her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her make content.
I’m grateful that she has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.
She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.
The Defence: Marielle
I hope my friend to see that the creations we produce together can get us a foot in the door.
I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in novel forms.
I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that aesthetic of informal, self-made content creation.
Content creation is my interpretation of living actively: observing the details, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.
I’d still take her to these events even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I know not all people enjoys being filmed, but often spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.
I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought recording a short video here or there would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.
I value our friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding angles that might make her self-conscious.
This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for each of us.
Outside Perspectives: Reader Opinions
Is it right for her to stop filming herself and Beth when they are out together?
There’s nothing more uncomfortable than having a friend film you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25
If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to honor Beth’s personal space.
Ankit, 26
She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27
It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53
She seems to be neither present nor genuine when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their friendship?